So, you understand that connecting your company’s apps to ChatGPT can save time and boost productivity. But what does that look like in practice? How can your teams use this technology to solve real-world business problems?
The secret lies in creating specific, high-value workflows that combine the strengths of different connectors. A single connector is useful, but a combination of two or three is a game-changer.
To get you started, we’ve developed a playbook with three killer workflows tailored for Sales, Marketing, and Engineering teams.
1. Workflow for Sales Teams
- Pain Point: Wasting the first 15 minutes of a client call on catch-up and trying to remember past conversations.
- Workflow: Combine HubSpot + Gmail + Google Calendar.
- The Killer Prompt: Use this prompt before every client meeting to get a perfect, one-page briefing.
“Generate a 1-page briefing for my 2pm meeting with ‘Global Tech Inc’. Pull their complete activity from HubSpot for the last 3 months, synthesize key discussion points from my recent emails with their main contact, and list the topics from our last two meetings on my calendar. Structure it with sections for ‘Recent Activity’, ‘Key Concerns’, and ‘Strategic Opportunities’.”
- ROI: Meeting prep time is cut by up to 90%, allowing your sales team to focus on strategy instead of research. This leads to more informed conversations and a higher proposal win rate.
2. Workflow for Marketing Teams
- Pain Point: Creating content that feels disconnected from business strategy or isn’t informed by performance data.
- Workflow: Combine HubSpot + SharePoint (or Google Drive).
- The Killer Prompt: Use this prompt to bridge the gap between data analytics and content creation.
“Analyze our HubSpot campaign data from Q2 to identify the top 3 performing marketing themes based on lead conversion rates. Then, search our SharePoint ‘Marketing Strategy 2025’ folder for approved messaging pillars related to these themes. Based on this synthesis, generate 10 blog post titles, a brief synopsis for each, and 5 corresponding social media hooks.”
- ROI: Content ideation goes from hours of manual research to just minutes. The resulting content is data-driven and strategically aligned, leading to higher campaign engagement and better lead quality.
3. Workflow for Engineering & Product Teams
- Pain Point: Code reviews are slow, often lack the necessary business context, and can miss potential risks.
- Workflow: Combine GitHub + Linear (or Jira).
- The Killer Prompt: Turn your AI into a senior staff engineer to accelerate your review process.
“Act as a senior staff engineer. Review GitHub PR #1234. Summarize the key architectural changes. Then, analyze the linked Linear ticket to explain the business context this PR solves. Finally, identify any potential breaking changes, performance risks, or areas with insufficient test coverage.”
- ROI: Code reviews become faster and more thorough. This simple workflow reduces bugs, improves code quality, and ensures engineering efforts are always aligned with product goals.
These are just three examples. Encourage your teams to identify their biggest information bottlenecks and design their own “killer prompts.”
